Walmart ebooks1/14/2024 In the non-fiction genre, e-books for adults accounted for just 12% of segment sales in 2017, up 3% from the prior year. The top selling e-book in 2017 was “The Handmaid’s Tale.” Adult fiction remained the most popular e-book category representing 44% of sales in the digital format, but e-book sales in the segment dropped 14% from 2016, to 108 million units, according to NPD. NPD reports e-book unit sales hit 162 million last year, down from 180 million units in 2016. ![]() NPD reports e-book unit sales fell 10% last year. The move to expand Walmart’s e-book presence comes as the category is experiencing a decline in sales. “Walmart eBooks will complement our vast physical book assortment and offer customers a comprehensive digital book solution, introducing an entirely new category that hasn’t been previously available at Walmart,” said Mario Pacini, general manager of entertainment at Walmart e-Commerce U.S. ![]() Walmart said its e-book selection is accessible through co-branded iOS and Android apps as well as on Kobo e-Readers. ![]() Customers who don’t want a subscription can make a la carte purchases from the new expanded offering. Walmart eBooks features access to Kobo’s library of more than six million titles that are now available in a monthly subscription program priced at $9.99 a month, which includes one audiobook per 30-day period. Amazon may be the undisputed front-runner in e-book market share, but Walmart recently announced its expansion into the arena with a new partnership with Rakuten Kobo.
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